
INVESTING IN THE FUTURE
OF LIFESTYLE-LUXURY HOSPITALITY
We specialize in the acquisition, development, conceptualization, and management of lifestyle-luxury hotels and branded residences.

About People Are Good Investment Co.
Represented by its main strategic and capital partners - Barry Sternlicht, Sebastian Sas, Antonio de la Rua, Bjarke Ingels, Miguel Isla, and Jose Ramon Linero - together with an executive team of experienced hotel investment team leaders, the global investment platform is a trusted vehicle for top ownership groups such as family offices and private individual investors. PAG works hand-in-hand with multiple operating companies sourcing, underwriting, and executing on differentiated hotel investment opportunities across Europe, US, Mexico, Costa Rica, and other up-and-coming return oriented destinations.
We’ve created a hospitality ecosystem to help make smart investments secured by sponsor capital. As professionals well versed in acquisitions, development, operations and lending, we source, underwrite, structure and close investments across diverse markets and lifestyle-luxury hospitality and residential asset types. We then bring our deep experience in hotel management and development to each investment, seeking to add value and improve operations to deliver superior risk-adjusted returns.

PAG Investments follows an opportunistic strategy focused on maximizing investor returns while minimizing risk. Through a diversified investment structure, we target income-generating and high-growth assets in Mexico’s top hospitality markets.
INVESTMENT STRATEGY
Opportunistic investment approach
ACQUISITION OF OPERATING HOTELS
Acquire existing operating hotels targeting superior returns via
• Smart Capex
• Economies of Scale
• Management Optimization
• Brand Repositioning
EXPANSION OPPORTUNITIES
Acquire operating hotels with capabilities for further expansion with a focus on
• Management Optimization & Smart Capex
• Expansion via double-branded hotel products
• Generating synergies and economies of scale
• Expansion via Branded Residences product
GROUND-UP DEVELOPMENT
Develop the most exclusive land plots with existing preliminary project approvals in place
• Focus on land with existing infrastructure and permit approvals
• Hotel and Branded Residences Development
• Benefit from residences presales
• Cost efficient architecture, design and development strategies
PAG MEXICO FUND
Fund Key Investment Highlights
01
Diversified Asset Strategy
We invest across operational hotels, properties with repositioning potential, and ground-up developments - maximizing income and long-term capital gains.
02
Hospitality
+ Branded Residential Synergy
Our model leverages pre-sales from branded residences to fund hospitality developments, creating a well-balanced investment structure.
03
Proven Development
& Operational Expertise
Led by Terraforma and Nomade People, our team brings deep experience in hotel development, repositioning, and full-scope operations.
04
Top-Tier
Strategic Partnership Model
The management Committee of PAG has the most experience lifestyle-luxury hospitality investors, developers and operators that partner up with top tier local partners to achieve rapid and effective above average returns to our investment partners.
